Chapter 11: Telecommunications and Marketing

Transmission of Caller ID Information

Telemarketers must transmit accurate caller ID. They may show their own name/number or substitute the seller's name and a customer-service number that is answered during normal business hours.

How this supports CIPP/US study

Use this lesson to identify the disclosure, workplace or cross-border rule that changes the result in a fact pattern. Continue with the CIPP/US study plan.

Entities making telemarketing calls must transmit accurate caller identification. A telemarketer may transmit its own name and number, or substitute the seller's name and the seller's customer-service number - provided that number is answered during normal business hours.

No-excuse rule

A telemarketer is not liable for isolated inadvertent failures if it arranged with its carrier to transmit caller ID on every call. But using equipment incapable of transmitting caller ID is no excuse for failing to transmit it.

Sources and study method

This independent lesson uses active recall, spaced retrieval and scenario practice. Read the full study method.