HumenhukCIPP/US Study Guide
Chapter 2: U.S. Legal Framework

Self-Regulation in Privacy

Reviewed by Victor Humenhuk. Published . Reviewed .

Self-regulatory regimes govern many industries' privacy practices - examples include the NAI, the Association of National Advertisers (formerly the DMA), and CARU. Some government rules even expect companies to enroll in self-regulatory oversight.

How this supports CIPP/US study

Use this lesson to identify the legal source, actor, data and activity before applying a rule to a scenario. Continue with the CIPP/US exam format and blueprint.

Self-regulatory regimes play a significant role in governing privacy practices across industries. Examples include the Network Advertising Initiative (NAI), the Association of National Advertisers (formerly the Direct Marketing Association), and the Children's Advertising Review Unit (CARU). Some trade associations issue codes of conduct, and in some settings government-created rules expect companies to sign up for self-regulatory oversight.

Key terms - quick answers

What is “Network Advertising Initiative (NAI)”?
A self-regulatory body governing online advertising privacy practices.
What is “Children's Advertising Review Unit (CARU)”?
A self-regulatory program addressing advertising and privacy practices directed at children.

Sources and study method

This independent lesson uses active recall, spaced retrieval and scenario practice. Read the full study method.